David Matz
Well-known member
Salesmen, spouses, influencers, and shysters all want to getus to change our behavior or to part with our money. Most of the time this happens under the radar and we are not fully aware of it.
Most of us audition a piece of gear, are emotionally moved by it, and purchase it. But that’s not the whole story. There are many forces acting on us to buy. I put together a fairly thorough list of what impacts gear purchase decisions. When I first bought my Logans, it was most of them. What else influences you to buy?
1. Emotional connection to the product
2. emotional connection to the brand
3. Like the salesperson
4. like the manufacturer
5. a lot of people own the piece of equipment
6. a lot of people own the brand
7. many good reviews
8. one person you respect owns the gear
9. loyal to a brand and will buy it no matter what
10. feel like you have to buy from a dealer because you demoed a lot of 11. stuff in your home
12. works in the room (size/ looks)
13. combination of any of the above
14. none of the above
15. something else
Most of us audition a piece of gear, are emotionally moved by it, and purchase it. But that’s not the whole story. There are many forces acting on us to buy. I put together a fairly thorough list of what impacts gear purchase decisions. When I first bought my Logans, it was most of them. What else influences you to buy?
1. Emotional connection to the product
2. emotional connection to the brand
3. Like the salesperson
4. like the manufacturer
5. a lot of people own the piece of equipment
6. a lot of people own the brand
7. many good reviews
8. one person you respect owns the gear
9. loyal to a brand and will buy it no matter what
10. feel like you have to buy from a dealer because you demoed a lot of 11. stuff in your home
12. works in the room (size/ looks)
13. combination of any of the above
14. none of the above
15. something else