That's not the issue though*
What they say here is that point sources attenuate at a much faster rate than line sources.
So despite getting identical db measurements at the listening position, the panels 'fill' the room much better and this can be
measured.
It could be the explanation behind the wide-ranging opinions on the bass of MLs in general. Some people swear that they are bass-shy, some that they are bass-heavy and flabby, others that they are perfect. All this controversy comes from experienced audiophiles, too. Room acoustics are obviously a major factor, but why would the same speaker placed optimally (ahem!) in a smaller room sound so different in the low frequencies? Much different than box speakers would sound (accounting for standing waves etc)
The explanation here is that the panel element of the MLs attenuates at a much lower rate compared to the woofer element, so you could have a perfect balance in a room, but in a larger room the panel would overwhelm because low frequencies come from a point source that loses energy quicker.
So at double the 'optimal' distance, low frequencies will be -3db, sounding bass-shy. Double that again and you lose another 3db relative to the panel, wondering where all the bass has gone.
This would not be the case with box speakers, where all drivers are point sources.
I remember the Stereophile review of the SL3 mentioned the difficulty in measuring them accurately (compared to conventional speakers) so there might be something in this line/point source theory
* I mean use 'box' speakers in conjuction so that mid-bass and lows are dynamic and musical. The MLs measure flat, but playing rock they fall flat on their faces, can't punch. With acoustic instruments, voice etc the MLs are perfect on their own, don't get me wrong. It also depends heavily on the room, etc.