Not that I'm specifically in the market for a new Plasma (although I never stop looking), but this strikes me as a great deal for a great set. Visual Apex (www.visualapex.com) has the business model of the Panasonic 50inch plasma (TH-50PH9UK) for only $1695, plus there is a $100 rebate, and it includes a 5yr warranty from Panasonic. Sure shipping is extra (unless you pick up in Seattle) and this model doesn't come with a tuner, speakers, a stand, or HDMI/DVI inputs, but all of those can be added. For under $2000k you could have one of the top rated 50 inch plasma's with a 5yr warranty and even get the HDMI input!!! Seems good to me, but just wanted to pass on what I was seeing. Cheers