AKM, both excellent questions. Here’s my stab at them:
1) The Motif is the new ‘entry level’ ESL center. Relative to the older line, it will be replacing the Cinema i, as they are roughly the same size (motif a bit narrower due to better packaging ). Performance is about equal as well.
2) One of the big challenges in a center speaker is dispersion into the audience in both relative near-field and far field. For near-field (~9'), the issue is how to cover the left and right seats well. This is partially where the use for a tweeter comes in, as it has a much wider dispersion characteristic than an ESL (at only 30 degrees, covering the outer edges is tough). Since our hearing acuity goes up after ~3,500Hz, they need to ensure that this range is well dispersed L/R.
There is also a need for vertical dispersion, as a 10” tall ESL element that’s flat in the vertical dimension will not radiate much energy above or below it (one of the positive attributes of the big L/R speakers, no ceiling / floor bounce). But for a center, trying to cover people listeners ears that are anywhere from 3’ to 5’ off the ground, 10” of height isn’t going to do it. Ergo the tweeter for good vertical dispersion in the >3,500Hz area.
Why no ATF? Good question, as I agree, ATF would be a better match for the ESL. However, it is much more directional than a dome tweeter, therefore it does not solve the fundamental dispersion issues I outline above.
And finally, a nice pic of a Motif. It looks really nice in person as well, ML is doing a great job at industrial designs these days: